This Privacy Policy applies to the 123 abc platform, operated at 123abc.world and through any associated mobile applications or services. References to "123 abc", "we", "us", or "our" throughout this document refer to the operating entity responsible for the 123 abc platform and all its associated services.
123 abc is an online betting and gaming platform serving players in Pakistan. We are the data controller for all personal data collected through the 123 abc platform — meaning we decide what data is collected, how it is stored, and how it is used. If you have any questions about how your data is handled, you can reach our privacy team directly at support@123abc.world at any time.
Scope: This policy applies to all personal data collected from registered 123 abc account holders, visitors to the 123abc.world website, and users of any mobile applications associated with the 123 abc platform. It covers data collected online only — we do not have physical premises in Pakistan and do not collect data offline.
123 abc collects only the personal data necessary to provide our services, comply with our legal obligations, and improve the platform experience for Pakistani players. The following table sets out the categories of data we collect:
| Category |
Examples |
Required? |
| Identity Data |
Full name, date of birth, CNIC or passport number |
Yes — for account creation and KYC |
| Contact Data |
Mobile number, email address |
Yes — for account access and notifications |
| Financial Data |
Easypaisa/JazzCash mobile wallet number, bank account number for IBFT, card last 4 digits |
Yes — for deposits and withdrawals |
| Transaction Data |
Deposit and withdrawal history, bet records, game session history, PKR amounts |
Yes — for account management and legal compliance |
| Technical Data |
IP address, device type, browser type, operating system, session timestamps |
Yes — for security and fraud prevention |
| Usage Data |
Pages visited on 123 abc, features used, time spent on platform |
No — collected anonymously for platform improvement |
| Communications Data |
Support chat transcripts, emails sent to or received from 123 abc |
Only when you contact us |
| Marketing Preferences |
Whether you have opted in or out of promotional communications |
Based on your choice |
What we do not collect: 123 abc does not collect full card numbers, CVV codes, or full bank account numbers. Payment processing is handled by certified payment gateways that do not share this sensitive financial data with 123 abc. We store only the minimum reference information needed to process your transactions.
123 abc collects personal data through three main channels:
- Direct collection: Information you provide during registration, identity verification, deposit or withdrawal requests, or when contacting our support team. This is the primary source of your personal data on 123 abc.
- Automated collection: Technical and usage data collected automatically when you access the 123 abc platform — including your IP address, device information, session duration, and navigation patterns. This data is collected using cookies and similar tracking technologies, as described in Section 7.
- Third-party sources: In limited circumstances, 123 abc may receive data from third-party verification services used to confirm your identity as part of our KYC process. We may also receive aggregated fraud risk signals from payment processors. We do not purchase personal data from data brokers or marketing lists.
123 abc uses your personal data for specific, legitimate purposes. We do not use your data for purposes you have not been informed about. The primary reasons we process your personal data are:
- Account creation and management: To create and maintain your 123 abc account, verify your identity, and provide access to the platform's betting and gaming services.
- Payment processing: To process your PKR deposits and withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT, and card payments. Your financial data is used only to facilitate and verify these transactions.
- Legal and regulatory compliance: To comply with applicable anti-money laundering (AML) requirements, know-your-customer (KYC) obligations, and other legal requirements that apply to our operation as an online gaming platform.
- Fraud prevention and security: To detect and prevent unauthorised account access, fraudulent activity, abuse of bonuses, and other prohibited conduct described in our Terms and Conditions. This includes monitoring betting patterns and account behaviour using automated systems.
- Customer support: To respond to your enquiries, resolve disputes, investigate complaints, and provide you with assistance related to your 123 abc account.
- Responsible gaming: To monitor betting behaviour for signs of problem gambling and to provide you with responsible gaming tools and interventions where appropriate.
- Platform improvement: To analyse usage patterns (in anonymised or aggregated form) to improve the 123 abc platform, identify bugs, and enhance the product experience for Pakistani players.
- Marketing communications: To send you promotional offers, bonus notifications, and platform updates — only where you have provided consent or where we have a legitimate interest to do so, and always with an easy opt-out option.
123 abc processes your personal data on the following legal grounds, depending on the type of processing:
- Contractual necessity: Processing your identity, contact, financial, and transaction data is necessary to fulfil our contractual obligations to you as a 123 abc account holder — including operating your account, processing payments, and settling bets.
- Legal obligation: Processing for KYC, AML compliance, and record-keeping is required by our legal and regulatory obligations.
- Legitimate interests: Processing for fraud prevention, security monitoring, and platform improvement is based on our legitimate interest in maintaining a safe, fair, and functional platform for all players.
- Consent: Processing for marketing communications is based on your consent, given when you opt in to receiving promotional messages. You may withdraw this consent at any time.
123 abc shares your personal data with third parties only where necessary to provide our services, comply with legal obligations, or protect the platform's integrity. We do not sell your data. The categories of third parties we share data with are:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT networks, and card payment processors. Shared data is limited to what is necessary to process your specific transaction. Each processor operates under its own privacy policy and security standards.
- Identity verification providers: Where required for KYC compliance, we may share your name and ID document details with a certified identity verification service. These providers are contractually bound to use your data only for verification purposes.
- Technology infrastructure providers: Cloud hosting, database management, and content delivery services that support the operation of the 123 abc platform. These providers act as data processors and are contractually prohibited from using your data for their own purposes.
- Fraud prevention services: Risk scoring and fraud detection providers that help 123 abc identify and prevent fraudulent account activity. Shared data typically includes technical identifiers and transaction metadata, not full personal profiles.
- Legal and regulatory authorities: Where required by applicable law, court order, or a legitimate request from a regulatory authority, 123 abc may be required to disclose your data. We will notify you of any such disclosure where we are legally permitted to do so.
No advertising networks: 123 abc does not share your personal data with advertising networks, social media platforms, or data brokers for the purpose of targeted advertising. We do not build or sell advertising profiles based on your 123 abc activity.
123 abc uses cookies and similar technologies on the 123abc.world platform. A cookie is a small text file stored on your device by your browser when you visit a website. Cookies help the platform function correctly, keep you logged in, and help us understand how the platform is being used.
| Cookie Type |
Purpose |
Retention |
Status |
| Essential / Session |
Maintain your login session, remember your preferences during a visit, ensure the platform functions correctly |
Session / 30 days |
Always Active |
| Security |
Detect and prevent fraudulent logins, CSRF protection, rate limiting |
Session / 24 hrs |
Always Active |
| Analytics |
Anonymised data on how pages are used, which features are most popular, where errors occur. Used to improve the platform — not linked to your personal identity |
Up to 13 months |
Analytics |
| Preference |
Remember your chosen language, display settings, and notification preferences across visits |
Up to 12 months |
Optional |
Essential and security cookies are required for the 123 abc platform to function and cannot be disabled. Analytics and preference cookies can be managed through your account settings or by adjusting your browser's cookie settings. Note that disabling optional cookies will not affect your ability to use any core 123 abc features.
123 abc does not use third-party advertising cookies. We do not allow advertising networks to place tracking cookies on 123abc.world. The analytics we do collect are processed internally and are not shared with Google Ads, Meta, or any other advertising platform.
123 abc retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or to comply with legal obligations. Specific retention periods are as follows:
- Account and identity data: Retained for the duration of your account plus 5 years following account closure. This extended period is required by anti-money laundering regulations and is standard practice for licensed gaming operators.
- Transaction and betting records: Retained for 5 years following each transaction, for legal and regulatory compliance purposes.
- Support communications: Retained for 2 years from the date of the last communication in a support thread, to allow us to reference previous interactions if you contact us again about the same issue.
- Technical and session logs: Retained for 12 months for security monitoring and fraud investigation purposes. Logs older than 12 months are automatically deleted.
- Marketing preference records: Retained for as long as your account is active. If you withdraw consent, your opt-out preference is retained indefinitely to ensure we do not accidentally re-add you to marketing lists.
When data reaches the end of its retention period, it is either securely deleted from all 123 abc systems or irreversibly anonymised so that it can no longer be linked to your identity. We do not archive personal data indefinitely.
123 abc implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:
- Encryption in transit: All data transmitted between your device and 123 abc's servers is encrypted using TLS 1.2 or higher (256-bit SSL). This applies to all pages, including login, deposit, withdrawal, and account settings pages.
- Encryption at rest: Sensitive personal data and financial information stored on 123 abc's servers is encrypted at rest using AES-256 encryption.
- Access controls: Access to systems containing personal data is restricted to authorised 123 abc staff on a need-to-know basis, enforced through role-based access controls and multi-factor authentication.
- Regular security testing: 123 abc conducts regular penetration testing and vulnerability scanning to identify and address security weaknesses before they can be exploited.
- Incident response: In the event of a confirmed data breach that affects your personal data, 123 abc will notify affected players promptly and take immediate steps to contain the breach and prevent further exposure.
While 123 abc implements strong security measures, no online platform can guarantee absolute security. You also play a role in keeping your account safe — please use a strong, unique password and never share your login credentials with anyone. If you suspect your account has been compromised, contact support immediately.
As a 123 abc account holder, you have the following rights over your personal data. These rights can be exercised by contacting our support team at support@123abc.world — we will respond within 30 days of receiving your request:
Right of Access
Request a full copy of all personal data 123 abc holds about you, including what categories of data are held, why they are held, and with whom they have been shared.
Right to Rectification
Request correction of any inaccurate or incomplete personal data. You can update basic contact information yourself through account settings; for identity data corrections, contact support with supporting documentation.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose it was collected. Note that data required for legal compliance (such as transaction records) cannot be deleted before the applicable retention period expires.
Right to Data Portability
Request your personal data in a structured, machine-readable format that you can transfer to another service. This applies to data you provided to us directly and that we process on the basis of your consent or contractual necessity.
Right to Object
Object to 123 abc processing your data on the basis of legitimate interests, including processing for direct marketing purposes. Where you object to marketing, we will stop using your data for that purpose immediately.
Right to Withdraw Consent
Where 123 abc processes your data based on your consent — primarily for marketing communications — you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before you withdrew consent.
123 abc is strictly an adult platform. Our services are intended only for individuals aged 18 years and over. We do not knowingly collect or process personal data from anyone under 18 years of age.
If you believe a minor has registered on 123 abc or that we hold personal data belonging to a minor, please contact us immediately at support@123abc.world. Upon confirmation, we will immediately close the account, delete all associated personal data, and return any deposits made to the originating payment method.
Parents and guardians who are concerned about minors accessing online betting platforms are encouraged to use parental control software on shared devices. Our Responsible Gaming page contains guidance on protecting young people from exposure to gambling content.
With your consent, 123 abc may send you the following types of marketing communications:
- Promotional bonus offers and deposit match incentives
- Free spins announcements for specific slot games
- VIP Club tier upgrades and cashback notifications
- New game launches and platform feature announcements
- Event-specific promotions tied to PSL, football leagues, and major esports tournaments
You can opt out of marketing communications at any time by:
- Clicking the "Unsubscribe" link in any 123 abc marketing email
- Adjusting your notification preferences in your 123 abc account settings
- Contacting support at support@123abc.world and requesting to be removed from all marketing lists
Please note that opting out of marketing communications does not affect transactional or account-related notifications, such as deposit confirmations, withdrawal notifications, security alerts, and important account updates. These communications are sent regardless of marketing preferences because they are essential for the operation of your account.
The 123 abc platform may occasionally contain references or links to third-party websites or services — for example, links to payment provider websites for support purposes. This Privacy Policy applies only to the 123 abc platform and does not extend to any third-party websites or services.
When you leave 123abc.world to visit a third-party site, you are subject to that site's own privacy policy and data practices. 123 abc has no control over and accepts no responsibility for the privacy practices of any third-party website. We encourage you to review the privacy policy of any external site you visit.
123 abc reviews and updates this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or the services we offer. When material changes are made, we will notify you by email and display a prominent notice on the 123 abc platform for at least 14 days before the changes take effect.
The effective date shown at the top of this page indicates when the current version was last updated. We recommend reviewing this policy periodically — particularly if you receive a notification of an update — to stay informed about how 123 abc handles your personal data.
Your continued use of the 123 abc platform after the effective date of an updated Privacy Policy constitutes your acceptance of the updated policy. If you do not agree with a material change, you may close your account and request deletion of your data before the change takes effect.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how 123 abc handles your personal data, please contact us through any of the following channels:
- Email: support@123abc.world — please use the subject line "Privacy Enquiry" so your message is routed to the right team
- Live chat: Available 24/7 within the 123 abc platform — ask for the privacy or data team specifically
We aim to respond to all privacy-related enquiries within 5 business days and to complete any data rights requests within 30 calendar days of receiving them. If we need additional information from you to process a request — for example, to verify your identity before releasing a data export — we will let you know promptly and the 30-day clock will pause until we receive the required information.
If you are not satisfied with 123 abc's response to a privacy concern, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction. For Pakistani players, this is the Personal Data Protection Authority of Pakistan. Details of how to contact regulatory authorities are available on request from our support team.
